SEO

Search Engine Optimization (SEO) is a set of practices designed to improve the visibility and ranking of a website on search engine results pages (SERPs). By optimizing various elements of a website, such as content, keywords, meta tags, and backlinks, SEO aims to attract more organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. Effective SEO involves both on-page strategies, like optimizing page titles and content, and off-page techniques, such as building high-quality backlinks. SEO is essential for enhancing online presence, driving targeted traffic, and ultimately increasing conversions and revenue.